If you’re trying to create an engaging user onboarding experience, you’ll need a few creative ideas. There are a lot of tools out there that will help you do this. Some of these apps include Duolingo, Canva, Slack, and Netflix. All of these can be used to create a great experience for your users. But which ones?
Canva
Canva is one of the most popular creative tools for social media people all over the world. It offers a quick way to design website graphics, logos, and images. Besides being easy to use, it also focuses on education and content marketing.
As a result, Canva has a solid social presence on all major platforms. This includes a Facebook page with more than 1.6 million followers and an Instagram feed with 282K followers.
One of Canva’s most successful marketing campaigns is its partnership with Guy Kawasaki. The tech influencer became the company’s “Chief Evangelist” and helped Canva triple its users in a few months.
Netflix
Netflix uses innovative user onboarding examples to enhance engagement. This includes a clever way to track post-play results, a clever way to choose content, and a clever way to show users what to do next.
Using the latest technology, Netflix is able to track a user’s post-play activity to improve their experience. It can also use data to recommend new content to its users.
In addition, Netflix uses a number of effective marketing techniques to promote their product. These include email marketing, social media, and multichannel marketing.
A number of the above mentioned techniques can also be applied to mobile apps. For example, allowing the user to press play from the credits would be a nice touch. And you could add a cool feature that automatically plays the next episode of a TV show when the current one ends.
Duolingo
Duolingo is one of the most popular language learning apps on the market. It offers a unique user onboarding experience.
The app uses gamification to engage users and encourage them to keep learning. In the app, users are greeted by a friendly owl named Duo. They are also prompted to set a language learning goal. Once the user has selected a learning goal, they are shown a progress bar.
The app displays an achievement badge. This does not have monetary value, but rather indicates the number of times the user has visited the app in the past. When the user earns a streak, they are rewarded for their persistence.
Slack
Slack is a wildly popular messaging platform. Its user onboarding is a great example of how to enhance engagement by using gamification. The company takes advantage of its chat AI, Slackbot, to guide users through the onboarding process.
Slack’s onboarding process is personalized for each individual. A “chatbot” helps new users set up their first channel and explains the basic features of the product. Unlike most user onboarding flows, Slack doesn’t require a user to verify their email address. This reduces time to value and makes the experience more seamless.
The company also emphasizes a frictionless signup. Instead of asking for a password, users just have to enter their name, email, and phone number. In addition to a gamified feel, Slack offers a variety of animated links to guide users through the process.
Toggl
User onboarding is an essential part of the customer lifecycle. It can boost retention, lower acquisition costs, and increase revenue. By implementing a user onboarding strategy, you can ensure that your customers get the most out of your product. The goal of onboarding is to help your users become familiar with your products’ features and to guide them through the setup process.
There are a few ways to do this. First, you can create a more personalized onboarding experience. This allows you to take advantage of your customers’ personalities and preferences. Second, you can make sure that you provide them with a quick and efficient onboarding process that lets them start using your product right away.
Classpass
The best way to build engagement is to make users feel welcome. You can achieve this by putting your product front and center. That means creating an onboarding experience that is tailored to the user. Here are some examples to help you get started.
Grammarly is a writing assistant tool. Their onboarding process is simple, allowing users to try out Grammarly functions and see how it works. They also provide an interactive demo document that helps new users learn the ins and outs of the app.
A simple, yet attractive design can make your onboarding process memorable. One example is the Udemy mobile app. This simple, colorful app uses onboarding UX patterns to guide users through the process.
